Build
Shopify Plus
Plus gives you more surface area — organisation-level admin, Functions, checkout extensibility, multi-store. We make sure that surface is used deliberately rather than left half-configured.
The problem
Plus merchants routinely pay for capability they never use, while continuing to pay app subscriptions for logic — discounting rules, delivery customisation, payment routing — that belongs natively in Shopify Functions or checkout UI extensions.
# Admin API 2025-07
mutation productVariantsBulkUpdate(
$productId: ID!, $variants: [ProductVariantsBulkInput!]!
) {
productVariants { id sku price }
userErrors { field message }
}