Engineer
Headless & Hydrogen
Headless buys control and costs you Shopify's defaults. We will tell you when a well-built Liquid theme is the better engineering decision — and build the headless storefront properly when it genuinely is not.
The problem
Headless is often sold as a performance upgrade and delivered as an operational tax: slower content changes, more infrastructure to own, a smaller pool of people who can maintain it, and a merchandising team that now files tickets for work they used to do themselves.
// field-data first — never lab scores alone
const budget = { lcp: 1800, tbt: 120, cls: 0.05 };
onCLS(send); onINP(send); onLCP(send);
// regressions fail the deploy, not the quarter