Optimise & Scale
Shopify CRO
We change what the data justifies, test it properly against a sample size that can actually resolve, and report results including the tests that did nothing.
The problem
Most CRO programmes are a queue of opinions dressed up as a roadmap. Without instrumentation and enough traffic per variant, the reports are decoration, and the same redesign gets relitigated every quarter.
// field-data first — never lab scores alone
const budget = { lcp: 1800, tbt: 120, cls: 0.05 };
onCLS(send); onINP(send); onLCP(send);
// regressions fail the deploy, not the quarter