Optimise & Scale

Technical SEO

SEO handled as an engineering problem: crawl budget, index control, structured data and template semantics, not a content checklist.

The problem

As catalogues grow, faceted URLs, thin collections and duplicated templates quietly consume crawl budget and dilute the pages that matter. Most teams find out only after a migration tanks rankings that took years to build.

snippets/structured-data.liquid

# sections/main-collection.liquid
{% liquid
  paginate collection.products by 24
  render &#039;card-product&#039;, lazy: forloop.index > 6
{% endliquid %}

// above-the-fold budget: 12ms server, 0 CLS